CROSSPLEX VILLAGE / Real Estate Development


Utilizing New Market Tax Credits (NMTC) along with several other financing mechanisms, this development in west Birmingham, an area traditionally underserved, was able to overcome many obstacles. The mixed-use development adjacent to the CrossPlex Arena ($50m anchor) is now home to Alabama’s first Starbucks Community Store, a Comfort Inn and Suites and five additional restaurants.

Our Role:

We were called in to put a bow on all the hard work the developers did to get this project to completion. By leveraging our knowledge of PlaceMaking, we developed a marketing strategy and worked hand-in-hand to carry out an “over the top” grand opening:


Services Provided:

  • On and Off-Line Marketing Strategy

  • Branding

  • Social Media Management

  • Video Production

    • Aerial and Traditional

  • Grand Opening Coordination and Implementation

  • Public Relations

  • Graphic Design

  • Landing Page Creation

  • Photography

    • Aerial and Traditional

  • Brochure Creation

  • Event Decoration

  • Event Coverage

    • Video

    • Photography